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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Opportunismus und begrenzte Rationalität in Verbundgruppen
Siebelt, Philipp
;
Naskrent, Julia
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
60
(
2012
)
3
,
pp. 199-215
Persistent link: https://www.econbiz.de/10010014025
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Der Trend zur Feinsegmentierung
Staub, Bastian
;
Naskrent, Julia
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2011
)
5
,
pp. 34-37
Persistent link: https://www.econbiz.de/10009342832
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