Using an experimental research design, this study investigates the influence of customer perceptions of corporate social responsibility (CSR) on customer attitudes (loyalty, trust and commitment) and behavioral intentions (patronage intentions, switching intentions and word of mouth). Focusing...

Corporate sponsorship is now commonplace across the college athletic landscape; however, the introduction of naming-rights sponsorships for college football stadiums has been a significantly slower process. Although there are several Division I Football Bowl Subdivision (FBS) programs that have...

This study explored the responses of receivers of risk messages that included all elements of the Internalization-Distribution-Explanation-Action (IDEA) learning cycle model to determine if culture, sex, and socio-economic status had any impact on receptivity and behavioral intention. Using a...

This study identifies some of the critical service encounters that the outpatients undergo in a health care facility and investigates whether the service encounter related process quality as perceived by the patients leads to patient satisfaction, repeat visit, and recommendation intentions....

Developments occurring in marina business in our country in recent years, increase in number of marinas and binding capacities increase the competition between the establishments and they apply several methods for holding their existing customers and for establishing long term relations....

This study investigates discrepancy in factors affecting passengers' intensions regarding using full service and low cost carriers. A conceptual model, that originally focused on the former, is adopted and slightly revised according to the service properties of low cost carriers. To validate the...

Patient perceptions of health care quality are critical to a health care service provider's long-term success because of the significant influence that perceptions have on the outcome of the healthcare process and on patient behavioral decisions. It is a critical strategy for health care...

Se ha llevado a cabo un análisis comparativo entre un modelo con enfoque de medición formativo, otro reflexivo y un tercero de antecedentes, de las dimensiones de la calidad de servicio de docencia. Previamente se diseñaron instrumentos válidos y fiables para la medición de la calidad de...

This study aims to test and compare the behavioral intentions of customers in mobile communication services in two countries, Turkey and Germany. The model examines the direct and mediating effects among reputation, satisfaction, service quality and perceived value constructs as the antecedents...

This study aims to examine the different drivers of online airline ticket purchasing behavior and to validate a new conceptual framework (Venkatesh et al., 2012) in this context. Based on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2), this paper includes seven...