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Choices
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1
Ökologische Produktdifferenzierung als Herausforderung für das
Marketing
der
Bekleidungsindustrie
: eine empirische Analyse
Schellhase, Ralf
;
Roth, Susanne
-
1997
Persistent link: https://www.econbiz.de/10004550626
Saved in:
2
Wettbewerbsvorteil und Bewertung von Marken : Entwicklung eines Bewertungsmodells zur Effizienzsteigerung im Markenmanagement und -controlling auf Basis mikroökonomisch und finanzt...
Schlaberg, Frank
-
1997
Persistent link: https://www.econbiz.de/10004319398
Saved in:
3
Die Betriebsform im stationären Einzelhandel als Marke
Brauer, Wolfgang
-
1996
Persistent link: https://www.econbiz.de/10004342985
Saved in:
4
Eating the big fish : how challenger brands can compete against brand leaders
Morgan, Adam
-
1999
Persistent link: https://www.econbiz.de/10004567213
Saved in:
5
Markenführung im Spannungsfeld zwischen Rationalität, Emotionalität und Mythos - aktuelle Herausforderungen und Erfolgsfaktoren : Dokumentation des 38. Münsteraner Führungsgespräch...
Meffert, Heribert
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004608972
Saved in:
6
Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver
-
1998
Persistent link: https://www.econbiz.de/10004362304
Saved in:
7
Managing the corporate brand : the effects of corporate
marketing
activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10004377462
Saved in:
8
Die Handhabung des Moderisikos
Brosche, Oliver
-
1994
Persistent link: https://www.econbiz.de/10004197806
Saved in:
9
Fashion
marketing
Bohdanowicz, Janet
;
Clamp, Liz
-
1994
Persistent link: https://www.econbiz.de/10004223216
Saved in:
10
Dienstleistungsmarken : Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2008
Persistent link: https://www.econbiz.de/10004281590
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