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loyalty (dependent variable). Model 3 was developed by including consumer perception of corporate social responsibility (CSR … intention to determine whether the effects of consumer perception of CSR on virtual brand loyalty became insignificant or less … perception of CSR and virtual brand loyalty. …
Persistent link: https://www.econbiz.de/10010819074
The issue of the practical manifestation of corporate social responsibility towards consumers is highly important to the socio-economic reality in Romania. The present paper is the result of an investigation carried out in this field and it is distinguished by two aspects. The first aspect is...
Persistent link: https://www.econbiz.de/10010760085
INTRODUCTION. This chapter considers what we know, and what we might like to know about corporate philanthropy and community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit organization seeking mission revenue and resources...
Persistent link: https://www.econbiz.de/10009437688
As part of a broader commitment to corporate social responsibility and sustainable development, major minerals companies are developing and implementing a management systems approach to community relations. While the application of management systems to community relations represents an advance...
Persistent link: https://www.econbiz.de/10009448681
The standard neo-classical economic paradigm is the setting for most modern businesses. The underlying premises of this paradigm are not always in tune with the imperatives of the kind of corporate social responsibility agenda which businesses now face. This dissonance is rooted in an underlying...
Persistent link: https://www.econbiz.de/10010884852
Measurements of corporate values are associated with a number of challenges. The needs for making measurements relate to making strategic decisions for internal and external stakeholders. Traditionally, these estimates of, for example, brand value, have been expressed purely in terms of...
Persistent link: https://www.econbiz.de/10010888513
This study focuses on the wealth-protective effects of socially responsible firm behaviour by examining the association between corporate social performance (CSP) and financial risk for an extensive panel data sample of S&P 500 companies between the years 1992 and 2009. In addition, the link...
Persistent link: https://www.econbiz.de/10010938097
The purpose of this paper is to answer the following question: are corporations responsible for protecting the environment? In order to answer this question, this paper addresses the following topics: major oil spills, corporate social responsibility, corporate social irresponsibility,...
Persistent link: https://www.econbiz.de/10010944906
, classified in three categories: 1) intentions: vision/promises to partners, CSR profile and human capital; 2) actions: leadership …
Persistent link: https://www.econbiz.de/10011015114
We investigate the relationship between corporate and country sustainability on the cost of bank loans. We look into 470 loan agreements signed between 2005 and 2012 with borrowers based on 28 different countries across the world and operating in all major industries. Our principal findings...
Persistent link: https://www.econbiz.de/10011210428