The aim of this paper is to make a scientific contribution for a better understanding of the relationship between the Prospect Theory and SERVQUAL. The first objective is to analyse whether the SERVQUAL scale is an appropriate scale to quantify service quality and customer satisfaction of...

Price tiers are commonly used in the sport and entertainment industries. Prices for seats are often determined by where the seats for an event are located. Extant literature discusses how consumers evaluate the quality of a good or service, specifically in sport event tourism. In addition,...

In this paper we conduct a series of eld experiments in rural India in order to measure preferences related to risk, loss, and ambiguity. Disaggregating by data, we nd that on average women are signicantly more risk averse and loss averse than men, though the higher average risk aversion arises...

Climate change is one of the most pressing challenges in current environmental policy. Appropriate policies intended to stimulate efficient adaptation and mitigation should not exclusively rely on the assumption of the homo oeconomicus, but take advantage of well-researched alternative...

In this article, we elicit both individuals’ and couples’ preferences assuming prospect theory (PT) as a general theoretical framework for decision under risk. Our experimental method, based on certainty equivalents, allows to infer measurements of utility and probability weighting at the...

Author's abstract. This paper study decision-making under risk and decision-making over time made by couples. We performed a joint experimental elicitation of risk and time preferences both for couples and for their individual members. We used general behavioral models of decision under risk and...

Empirical findings of the behaviour of small firms in several countries and of large firms in two countries, indicate that risk taking by some businesses differs from that indicated by the Prospect Theory. Enterprises headed by entrepreneurs are more risk-taking/risk-neutral in the area of...