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In-Game Advertising Werbung in Computerspielen : Strategien und Konzepte

Thomas, Wolfgang - 2007

Persistent link: https://www.econbiz.de/10004909898

Wenn Spielen zur Flucht wird : zum Gefährdungs- u. Suchtpotential d. neuen elektron. Spiele ; Antworten von Pädagogik, Jugendschutz u. Suchtprävention

1985

Persistent link: https://www.econbiz.de/10004756353

Pervasive Gaming als ein neuer Weg zur Beeinflussung von Denken und Handeln : Eine Anwendung im Lernkontext

Edegger, Francika - 2008

Persistent link: https://www.econbiz.de/10004919725

Monster, Macht und Mordmaschinen : Computerspiele - digitale Illusionen und soziale Wirklichkeit

Poeplau, Wolfgang - 1992

Persistent link: https://www.econbiz.de/10004130443

Sports sponsorship: spectator's involvement and the effects on the identification and.

Schlesinger, Ma. Walesska; Herrera, Alejandro Alvarado; … - In: Cuadernos de Gestión 12 (2012) 02, pp. 59-76

's involvement to motorcycling -specifically MotoGP- in identification and loyalty to their favourite pilot. The ability of managers … on the literature on consumer involvement and its relationship to loyalty and identification, providing a basis for … consumer involvement with a sport direct influence, both positively and significantly in their identification as their loyalty …

Persistent link: https://www.econbiz.de/10010575530

Attitudes and reactions of Galician (Spanish) consumers towards the purchase of products from other regions

Fernández-Ferrín, Pilar; Bande-Vilela, Belén - In: Global Business and Economics Review 17 (2015) 2, pp. 131-150

Although research on consumer ethnocentrism is plentiful, there has been limited interest in carrying out such research in a regional setting. However, within the borders of many countries lie strong regional identities which may indeed influence the attitudes and behaviours of consumers towards...

Persistent link: https://www.econbiz.de/10011266443

Exploring consumers' attitudes towards paper products that could be derived from transgenic plantations in Greece

Tsourgiannis, Lambros; Kazana, Vassiliki; … - In: International Journal of Data Analysis Techniques and … 7 (2015) 2, pp. 156-171

This paper aims at exploring consumers' purchasing behaviour towards paper products that could be derived from transgenic plantations. Field interviews were conducted to a randomly selected sample of 205 consumers, who declared that they would buy such paper products. Principal Components...

Persistent link: https://www.econbiz.de/10011266490

Consumer influences on pirated software purchases: perspectives from an emerging Gulf nation

Sohail, M. Sadiq; Al-Thonayen, Turki - In: International Journal of Trade and Global Markets 5 (2012) 1, pp. 43-56

This paper examines the factors that influence consumer attitude towards software purchase of pirated software in Saudi Arabia. Based on a review of literature, a model is developed that examines the personal, social, attitudinal and other factors that influence an intention to purchase pirated...

Persistent link: https://www.econbiz.de/10010817108

Ethical concerns in cosmetics retailing: a comparative study of consumer attitudes towards cosmetics purchase between Europe and Asia with particular reference to Bangladesh and the UK

Pervin, Shahina; Ranchhod, Ashok - In: World Review of Entrepreneurship, Management and … 10 (2014) 2/3, pp. 230-246

The purpose of this paper is to explore the ethical concerns in cosmetics retailing and its implications on comparative consumers' purchase decisions of cosmetics in the UK and Bangladesh. Consumer response to ethical and green issues in the recent years appears to vary considerably between...

Persistent link: https://www.econbiz.de/10010760057

Mobile advertisement and consumer behaviour in India

Malhotra, Gunjan; Malhotra, Amit - In: International Journal of Economics and Business Research 8 (2014) 1, pp. 82-92

Innovation has led to the growth of the advertising medium for mobile marketers. To reach the consumers effectively through mobile advertisement, either using SMS or automated voice calls, has brought explosive growth in the telecom sector in India. The sale of mobile handset has increased...

Persistent link: https://www.econbiz.de/10010884849