Bian, Junsong; Guo, Xiaolei; Li, Kevin W. - In: International Journal of Production Economics 162 (2015) C, pp. 13-24
This paper studies equilibrium channel strategies in a mixed market with a public firm and a private firm. The public firm is concerned with social welfare, while the private firm aims to maximize its own profit. Each firm decides whether to adopt an integrated or a decentralized channel. We...