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Business horizons
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Ovidius University Annals, Economic Sciences Series
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Mayschosser Gespräche : Fachtagung für Leiter von Kreditgenossenschaften
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The American economic review
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The journal of industrial economics
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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Marketing Letters
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Micro & Macro Marketing
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Quantitative Marketing and Economics
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
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ECONIS (ZBW)
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Werbewirkung
, Mediawirkung : Problemstudie zur Frage nach der Generalisierbarkeit von Ergebnissen der Werbewirkungsforschung
Beike, Peter
-
19XX
Persistent link: https://www.econbiz.de/10001894229
Saved in:
2
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10004071139
Saved in:
3
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1992
Persistent link: https://www.econbiz.de/10004156905
Saved in:
4
Consuming visions : accumulation and display of goods in America ; 1880 - 1920
Bronner, Simon J.
(
contributor
)
-
1989
-
1. ed.
Persistent link: https://www.econbiz.de/10004082001
Saved in:
5
Advertising
, competition and consumer behaviour : public policy and the market
Fulop, Christina
-
1981
Persistent link: https://www.econbiz.de/10004008716
Saved in:
6
Consuming angels :
advertising
and Victorian women
Loeb, Lori A.
-
1994
Persistent link: https://www.econbiz.de/10004243673
Saved in:
7
Hard looks : masculinities, spectatorship and contemporary consumption
Nixon, Sean
-
1996
Persistent link: https://www.econbiz.de/10004317019
Saved in:
8
Values, lifestyles, and psychographics
Kahle, Lynn R.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004347392
Saved in:
9
The conquest of cool : business culture, counterculture, and the rise of hip consumerism
Frank, Thomas
-
1997
Persistent link: https://www.econbiz.de/10004359464
Saved in:
10
Advertising
, prices, and consumer reaction : a dynamic analysis
Scheidell, John M.
-
1978
Persistent link: https://www.econbiz.de/10004686475
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