Values, lifestyles, and psychographics
ed. by Lynn R. Kahle ...
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Kahle, Lynn R. (contributor) |
| Publisher: |
Mahwah, NJ : Erlbaum |
| Subject: | Werbung | Wertordnung | Verbraucher | Psychologie | Lebensstil | Analyse | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 415 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8058-1496-5 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004347392