Sweetin, Vernon H.; Knowles, Lynette L.; Summey, John H.; … - In: Journal of Business Research 66 (2013) 10, pp. 1822-1830
This research addresses consumers' willingness-to-punish the corporate brand for corporate social irresponsibility (CSI). It is supported by the extant literature on consumer stakeholders, corporate brands, brand personality, regulatory fit, and psychological contract, as well as by punishment...