Trust has been identified as the key to e-commerce because it is crucial wherever uncertainty and interdependence exist. The strong association between a high level of trust and the banking sector has not yet been fully translated in the electronic world. The aim of this article is to develop...

Value creation for customers in the form of experiences has been gaining attention remarkably. Great customer experiences could fuel surprising wow moments of truth, or perhaps magic moment. In fact, customer experience is destined to act as the tool for differentiation strategy. Quality...

Most management academics today are concerned with making what they teach more relevant, just as employers operating internationally seek management graduates with at least an exposure to global issues, if not actual experience. In the light of increasing globalization of business, this...