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Exploring the Relationships Between Colour and International Branding: A Cross Cultural Comparison of the UK and Taiwan
Grimes, Anthony; Doole, Isobel - In: Journal of marketing management : MM 14 (1998) 7, pp. 799-818
Persistent link: https://www.econbiz.de/10006991402
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Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing
Grimes, Anthony - In: International journal of market research : JMRS ; the … 48 (2006) 4, pp. 439-458
Persistent link: https://www.econbiz.de/10007289187
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Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework
Grimes, Anthony - In: European journal of marketing : EJM 42 (2008) 1-2, pp. 69-86
Persistent link: https://www.econbiz.de/10007979077
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Memory Enhances the Mere Exposure Effect
Stafford, Tom; Grimes, Anthony - In: Psychology & marketing 29 (2012) 12, pp. 995-1004
Persistent link: https://www.econbiz.de/10010042256
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Researching mere exposure effects to advertising: Theoretical foundations and methodological implications
Grimes, Anthony; Kitchen, Philip J. - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 191-220
Persistent link: https://www.econbiz.de/10007613968