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Integrating Quality Improvement Tenets into the Marketing Curriculum

Marshall, Greg W.; Lassk, Felicia G.; Kennedy, Karen Norman - In: Journal of marketing education : JME (1996), pp. 28-38

Persistent link: https://www.econbiz.de/10007324646

Customer Mind-Set of Employees Throughout the Organization

Norman Kennedy, Karen; Lassk, Felicia G.; Goolsby, Jerry R. - In: Journal of the Academy of Marketing Science 30 (2002) 2, pp. 159-171

Persistent link: https://www.econbiz.de/10006151685

Relational Communication Traits and Their Effect on Adaptiveness and Sales Performance

Boorom, Michael L.; Goolsby, Jerry R.; Ramsey, Rosemary P. - In: Journal of the Academy of Marketing Science 26 (1998) 1, pp. 16-30

Persistent link: https://www.econbiz.de/10006153393

Implementing a Customer Orientation: Extension of Theory and Application

Norman Kennedy, Karen; Goolsby, Jerry R.; Arnould, Eric J. - In: Journal of marketing 67 (2003) 4, pp. 67-81

Persistent link: https://www.econbiz.de/10005931539

Behavioral and Psychological Consequences of Boundary Spanning: Burnout for Customer Service Representatives

Singh, Jagdip; Goolsby, Jerry R.; Rhoads, Gary K. - In: Journal of marketing research : JMR 31 (1994) 4, pp. 558-569

Persistent link: https://www.econbiz.de/10006687026

Developing measurements of success for performing musical groups

Fisher, Caroline; Pearson, Michael M.; Goolsby, Jerry R.; … - In: The journal of services marketing 24 (2010) 4, pp. 325-335

Persistent link: https://www.econbiz.de/10008435066

Improving Competitiveness Through Non-Value-Added Activity Analysis

Barfield, Jesse T.; Fisher, Caroline M.; Goolsby, Jerry R. - In: Journal of cost management 18 (2004) 4, pp. 22-32

Persistent link: https://www.econbiz.de/10007101080

The relative importance of types of information in the foreign market selection process

Robertson, Kim R.; Wood, Van R. - In: International Business Review 10 (2001) 3, pp. 363-379

Guided by classic decision making theory, this paper presents the results of an empirical study designed to investigate export decision making. It specifically examines the relative importance of foreign market information used by international managers when choosing export markets. The authors...

Persistent link: https://www.econbiz.de/10009213144

The relative importance of types of information in the foreign market selection process

Robertson, Kim R.; Wood, Van R. - In: International business review : the official journal of … 10 (2001) 3, pp. 363

Persistent link: https://www.econbiz.de/10005950812

Market Orientation and Organizational Performance in Not-for-Profit Hospitals

Wood, Van R.; Bhuian, Shahid; Kiecker, Pamela - In: Journal of business research : JBR 48 (2000) 3, pp. 213-226

Persistent link: https://www.econbiz.de/10006728594