Operational success of a venture firm essentially depends on the cultural compatibility of the partners. This paper draws attention to the country specific cultural characteristics and partner asymmetry as being the fundamental cause of joint venture instability and break down. Given that one...

Managing Consumer-to-Consumer Interaction (CCI) is an essential task for service providers since the presence of other consumers within the same service setting may spoil or enhance one's service experience. CCI management becomes even more critical in multicultural societies as it implies the...

Managing Consumer-to-Consumer Interaction (CCI) is an essential task for service providers since the presence of other consumers within the same service setting may spoil or enhance one's service experience. CCI management becomes even more critical in multicultural societies as it implies the...

Theoretical work based on social identity theory and in-group favoritism predicts that increased population diversity (e.g., due to immigration) reduces support for redistributive public policies. In this article, we add to the empirical literature testing this prediction in three ways. First,...

The rapid diffusion of the Internet has considerable potential for enhancing the way people connect with each other, the root of social capital. However, the more the Internet is used for building social capital the greater will the impact be on those whose access and/or usage is curtailed. It...

Authors examine different perception of agriculture in the economic theory. Due to the widening of the set of the cinsumers’ needs there has been a differentiation in two limit types of rural setting: mass production andintegrated specialties. The latter is typical of territories with high...

Through a systematic programme of research into national identity we have developed a sound understanding of the processes of identity claim, attribution and receipt. Central to these processes are identity markers and rules. We have always sought contexts where national identity is either...

The purpose of the present study is to investigate how consumers' national and global identities relate to a reluctance to purchase foreign products, in favor of domestic alternatives. The authors assume that consumers' universal–diverse orientation (UDO), a three-dimensional conceptualization...

In this paper we argue that corporate social responsibility (CSR) to various stakeholders (customers, shareholders, employees, suppliers, and community) has a positive effect on global brand equity (BE). In addition, policies aimed at satisfying community interests help reinforce credibility to...

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...