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Charting the waters of globalization : an analysis of Haier's strategie organizational discourse
Suo, Chengxiu; Bardhan, Nilanjana - In: International journal of strategic communication 7 (2013) 3, pp. 186-206
Persistent link: https://www.econbiz.de/10010170923
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Insights on Account Planning: A View from the Indian Ad Industry
Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 105-105
Persistent link: https://www.econbiz.de/10008346598
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Diffusion of account planning in Indian ad agencies: An organisational perspective
Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 665-693
Persistent link: https://www.econbiz.de/10009334273