determinant impact on society through its distribution channels: Facebook, Twitter, Google+ and LinkedIn. Oracle Social Network …

in terms of cocreationof shared values. In this context, Twitter - the most popularmicroblogging service in the world … their followers .However the conception of Twitter as a tool to promote brand engagementis far from being mature, both in …, interactive and relationalconditions that turn a brand into an engaging and influential actoron Twitter. More specifically, we …

. The analysis of Fortune 500 companies in the Twitter sphere reveals that a higher CSR rating is a strong indicator of an …

a crisis can be fueled by social media. Twitter is analyzed as a source of real-time news and information, which can …

500 Banking Brands 2014 report. Brand value is used as the selection criteria of the sample banks and “Twitter” social … Twitter accounts of the banks having the highest brand values in Turkey. The “retweets” and the texts sent by other Twitter … Twitter but also other social networks in addition to their official websites. In addition, the paper displays specific …

The paper discusses opportunities to utilize the series of micro-blogs as provided by the Twitter in observation of …

discusses the use of twitter to share important conservation information from scientific conferences with the interested public …. The basic usage of twitter is explained, and strategies to promote live-tweeting of scientific conferences are introduced …. A case study (the 2011 International Congress for Conservation Biology) is discussed. If used properly, twitter and …

applications, micro-blogging, in general, and Twitter, in particular, have gained increasing popularity. This paper reports the … results of an exploratory study of the application of Twitter in the context of a large public library system. Specifically … order to identify and document the ways in which Twitter can be used for various information services and knowledge …

(SNSs) such as Facebook, Twitter and LinkedIn has spawned questions regarding the possibility of using such new platforms in …