KAVARATZIS, MIHALIS; ASHWORTH, G. J. - In: Tijdschrift voor Economische en Sociale Geografie 96 (2005) 5, pp. 506-514
Cities throughout Europe are increasingly importing the concept and techniques of product branding for use within place marketing, in pursuit of wider urban management goals, especially within the new conditions created by European integration. However, there is as yet little consensus about the...