effects of <italic>price promotions</italic>, (rather than non-price promotions) offered to <italic>consumers</italic> (rather …

. Future research can explore reasons for favorable behaviors of consumers whose perception is that the value they receive is … overpriced, and also for unfavorable behaviors of consumers whose perception is that the value they received is under … marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages …

switching among gas and electricity suppliers and the scarcity of investments in energy efficiency. According to EU wide surveys … the regulators to foster both the competition on the suppliers’ side and consumers’ protection. In addition, active … consumers’ behaviour often does not lead to maximization of their economic benefits. In recent years, behavioural scientists …

factors that affect consumer choice to energy-efficient products. Main findings are as follows: (1)Consumers in Thailand shows …) Consumers in China, India and Thailand are sensitive to energy efficiency of products, primarily because they lead to less … fans or mobile phones. (3) Consumer who has higher energy conservation perception will buy energy efficient products.(4 …

It is well-known that switching costs may facilitate monopoly pricing in a market with price competition between two … suppliers of a homogenous good, provided the switching cost is above some critical level. With heterogeneous consumers monopoly … pricing entails second degree price dierentiotation with inecient contracts for low demand types. We show that introducing con …

consumers face search costs. …