The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

The linkage of customer satisfaction, customer retention, and firm profitability has been well established in the marketing literature, and provides ample justification as to why customer satisfaction measurement (CSM) has been a focal point in marketing decision making. Although aggregate...

The IFAMR is the official journal of IFAMA. www.ifama.org

For agribusiness managers and salespeople, understanding customers and their preferences and behaviors is crucial to success. This study uses cluster analysis to identify five distinct buyer segments for expendable input purchases for U.S. crop and livestock commercial producers. A multinomial...

The needs of the organic eggs are increasing; therefore, the farmers of chicken-egg (FCE) provide the best eggs to their consumers to satisfy their needs and wants. Because the FCE cannot satisfy every consumer needs, FCE has to focus on some specific groups to satisfy their needs and wants....

Nowadays, the diffusion of smartphones, tablet computers, and other multipurpose equipment with high-speed Internet access makes new data types available for data analysis and classification in marketing. So, e.g., it is now possible to collect images/snaps, music, or videos instead of ratings....