Buyer similarity measures in conjoint analysis: Some alternative proposals
| Year of publication: |
1985
|
|---|---|
| Authors: | Green, Paul ; Krieger, Abba |
| Published in: |
Journal of Classification. - Springer. - Vol. 2.1985, 1, p. 41-61
|
| Publisher: |
Springer |
| Subject: | Conjoint analysis | Similarity measures | Test products | Cluster analysis | Market segmentation |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005156057