The values consumer considers and associates with luxury products have changed as a result of globalization and modernization. Traditionally, consumers rely on functional values when making a luxury purchase decision. However, in contemporary times, there has been a shift to an emphasis on...

Understanding and mastering the skill of making good strategic decisions for firms has become increasingly important in the modern global economy. In a rapidly globalizing modern economy, expectations of firms from their employees are no longer limited to a functionally fluent specialization –...

This paper aims to extract the development of the green marketing literature focusing on green product development, consumer behaviour, communication tactics, eco-labelling and greenwash in an attempt to critically review the topic and accentuate the imperative areas for future research. The...

This study attempts to shed insights on consumers' current understanding of green offerings and the effects of exposure to green washing on future consumer purchasing behaviour. The study is exploratory in nature and employs qualitative in-depth interviews. Findings from the study suggest that...

In recent years, issues of responsible consumption and environmental sustainability have received increased attention in the literature. Many scholars in the apparel scholarship have researched for solutions to promote responsible consumption of apparels in consumers. Despite the promotion of...

The purpose of this paper is to examine the voyage of the Renault-Nissan alliance being a successful venture. Three cores are: The Backfire of the Alliance Proclamation; The Sagacity behind the Renault-Nissan Alliance; and The Recipe for Renault-Nissan Alliance Success. The first core attempts to...