such world, ensuring privacy of personal data without restricting data flows and the economic and social benefits generated … marketing techniques and privacy issues, in a consumer-oriented approach, focusing on behavior of the Romanian consumer, with … consumer privacy. We raise into discussion aspects related to consumer behavior in function of means used in marketing …

with individuals' theoretically stated preferences about privacy and the importance of personal data. This paper considers … environment and their interaction with it. We find that, whilst the public places significant weight on the values of privacy and …