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~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
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Aaker, David A.
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Wilk, Richard R.
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Brand management ; Vol. 1
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
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Building strong brands
Aaker, David A.
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2009
Persistent link: https://www.econbiz.de/10003784498
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