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~person:"Aaker, David A."
~person:"Diehl, Sandra"
~subject:"Germany"
~subject:"USA"
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Aaker, David A.
Diehl, Sandra
Kaiser, Harry M.
26
Bruhn, Manfred
17
Esch, Franz-Rudolf
11
Nickel, Volker
9
Silk, Alvin J.
9
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8
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8
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8
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8
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8
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7
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7
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6
Dave, Dhaval
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
Schweiger, Günter
6
An, Soontae
5
Bliemel, Friedhelm
5
Forker, Olan D.
5
Huh, Jisu
5
Kaiser, Ulrich
5
Kroeber-Riel, Werner
5
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5
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5
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5
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5
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4
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4
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4
Cheong, Yunjae
4
Dahlhoff, Hans-Dieter
4
DeLorme, Denise E.
4
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4
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4
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4
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4
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
2
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1
The social and economic effects of advertising
Aaker, David A.
- In:
Consumerism : search for the consumer interest
,
(pp. 174-193)
.
1978
Persistent link: https://www.econbiz.de/10003461509
Saved in:
2
Skepticism toward pharmaceutical advertising in the US and Germany
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
Cross-cultural buyer behavior
,
(pp. 31-60)
.
2007
Persistent link: https://www.econbiz.de/10003478103
Saved in:
3
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
4
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
5
A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
Saved in:
6
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
7
Consumer responses towards non-prescription and presciption drug advertising in the US and Germany : they don't really like it, but they do believe it
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 99-131
Persistent link: https://www.econbiz.de/10003736347
Saved in:
8
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10004302862
Saved in:
9
Brand equity & advertising : advertising's role in building strong brands
Aaker, David A.
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10004159747
Saved in:
10
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
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