Skepticism toward pharmaceutical advertising in the US and Germany
Year of publication: |
2007
|
---|---|
Authors: | Diehl, Sandra ; Mueller, Barbara ; Terlutter, Ralf |
Published in: |
Cross-cultural buyer behavior. - Amsterdam : Elsevier, ISBN 978-0-7623-1412-6. - 2007, p. 31-60
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Werbung | Advertising | USA | United States |
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