Similar Search Results

Marketing research

Aaker, David A. - 1990 - 4. ed

Persistent link: https://www.econbiz.de/10000792522

Marketing research

Aaker, David A.; Day, George S. - 2007 - 9. ed.

Persistent link: https://www.econbiz.de/10003316482

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.

Persistent link: https://www.econbiz.de/10001584595

Strategisches Markt-Management : Wettbewerbsvorteile erkennen ; Märkte erschließen ; Strategien entwickeln

Aaker, David A. - 1989 - [Neuausg.]

Persistent link: https://www.econbiz.de/10000081681

Developing business strategies

Aaker, David A. - 1988 - 2. ed.

Persistent link: https://www.econbiz.de/10000780716

Strategic market management

Aaker, David A. - 1998 - 5. ed.

Persistent link: https://www.econbiz.de/10000655641

Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity

Aaker, David A. - 2004

Persistent link: https://www.econbiz.de/10002011745

Strategic market management

Aaker, David A. - 2005 - 7. ed., internat. ed.

Persistent link: https://www.econbiz.de/10001928309

Strategic market management : global perspectives

Aaker, David A.; McLoughlin, Damien - 2010 - 1. ed.

Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value...

Persistent link: https://www.econbiz.de/10003901296

Strategic market management

Aaker, David A.; McLoughlin, Damien - 2007 - European ed.

Persistent link: https://www.econbiz.de/10003389155