Strategic market management : global perspectives
David A. Aaker; Damien McLoughlin
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Aaker, David A. ; McLoughlin, Damien |
| Publisher: |
Chichester, West Sussex : Wiley |
| Subject: | Marketing | Strategisches Management | Strategic management | Internationales Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 354 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index +++Achtung+++Hier auch später erschienene, unveränderte Nachdrucke! Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization. |
| ISBN: | 978-0-470-68975-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901296