Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aaker, Jennifer"
~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
20
Brand
10
Markenartikel
10
Brand management
8
Markenführung
8
Brand image
5
Deutschland
5
Germany
5
Markenimage
5
Theorie
5
Theory
5
Welt
5
World
5
Comparison
4
Vergleich
4
Einzelhandel
3
Kaufentscheidung
3
Luxury goods
3
Luxusgüter
3
Marketing
3
Retail trade
3
Branchenentwicklung
2
Culture
2
Economic culture
2
Fashion
2
Gesellschaft
2
Informationsökonomik
2
Japan
2
Kraftfahrzeugindustrie
2
Kultur
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
New product development
2
Produktentwicklung
2
Purchase decision
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
16
Article
7
Type of publication (narrower categories)
All
Bibliography included
Collection of articles of several authors
Reprint
Article in journal
233
Aufsatz in Zeitschrift
233
Aufsatz im Buch
31
Book section
31
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
12
Konferenzschrift
12
Sammelwerk
12
Working Paper
12
Bibliografie enthalten
4
Conference paper
4
Conference proceedings
4
Hochschulschrift
4
Konferenzbeitrag
4
Thesis
4
Aufsatzsammlung
2
Anthologie
1
CD-ROM, DVD
1
Forschungsbericht
1
more ...
less ...
Language
All
English
16
German
7
Author
All
Aaker, Jennifer
Benkenstein, Martin
Hansen, Ursula
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Sheth, Jagdish N.
42
Belk, Russell W.
22
Holbrook, Morris B.
9
Jacoby, Jacob
9
Keller, Kevin Lane
8
Kroeber-Riel, Werner
8
Bettman, James R.
7
Gröppel-Klein, Andrea
6
Herrmann, Andreas
6
Hill, Ronald Paul
6
Schmitt, Bernd
6
Bauer, Hans H.
5
Fitchett, James
5
Foxall, Gordon R.
5
Hewer, Paul
5
Laroche, Michel
5
Muthu, Subramanian Senthilkannan
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Warde, Alan
5
Bala, Christian
4
Diller, Hermann
4
Elliott, Richard
4
Herr, Paul M.
4
Hippner, Hajo
4
Kardes, Frank R.
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Malhotra, Naresh K.
4
Mick, David Glen
4
Park, C. Whan
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Thøgersen, John
4
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
Marketing-Kontaktseminar <2, 1984, Hannover>
1
Stiftung Verbraucherinstitut
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
more ...
less ...
Published in...
All
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
Journal of fashion marketing and management
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Campus Forschung
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
International journal of business environment : IJBE
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Schwerpunktreihe Marketing und Verbraucherarbeit
1
Springer Proceedings in Business and Economics
1
Springer proceedings in business and economics
1
The evolution of brands : from signals of quality to storehouses of trust
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
4
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
5
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
6
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
Special section articles on National
Brand
& Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
9
Dimensions of
brand
personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
10
Verbraucher- und umweltorientiertes Marketing : Spurensuche einer dialogischen Marketingethik
Hansen, Ursula
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000548007
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
