//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aaker, Jennifer"
~person:"Elliott, Richard"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Milberg, Sandra J."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Economic convergence"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Economic convergence
Consumer behaviour
15
Konsumentenverhalten
15
Brand
9
Markenartikel
9
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Welt
3
World
3
Brand extension
2
Comparison
2
Cultural identity
2
Culture
2
International marketing
2
Internationales Marketing
2
Japan
2
Kultur
2
Kulturelle Identität
2
Markentransfer
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Social values
2
Soziale Werte
2
Spain
2
Spanien
2
Vergleich
2
Armut
1
Bekleidung
1
Children
1
China
1
Clothing
1
Confidence
1
Consumer goods
1
Developing countries
1
Entwicklungsländer
1
Ethnologie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Reprint
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Aaker, Jennifer
Elliott, Richard
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Milberg, Sandra J.
Pelsmacker, Patrick de
Phau, Ian
Wilk, Richard R.
Published in...
All
Cross-cultural and critical perspectives on brands
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->