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~person:"Aaker, Jennifer"
~person:"Elliott, Richard"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Bekleidung"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Aaker, Jennifer
Elliott, Richard
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
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Auty, Susan
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The evolution of brands : from signals of quality to storehouses of trust
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Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
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