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~person:"Aaker, Jennifer"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Sen, Sankar"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumgüter"
~type_genre:"Reprint"
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Aaker, Jennifer
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Sen, Sankar
Wilk, Richard R.
Brasel, S. Adam
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Fournier, Susan
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Kerin, Roger A.
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Nijssen, E. J.
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Sethuraman, Raj
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Brand management ; Vol. 2
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ECONIS (ZBW)
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When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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