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~person:"Aaker, Jennifer"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Sen, Sankar"
~person:"Wilk, Richard R."
~source:"econis"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
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22
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Aaker, Jennifer
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Sen, Sankar
Wilk, Richard R.
Sutter, Matthias
46
Bauer, Hans H.
38
Janssen, Maarten C. W.
36
Rock, Bram de
33
Cherchye, Laurens
31
Huber, Frank
30
Moraga-González, José Luis
26
Vermeulen, Frederic
24
Karlan, Dean
23
Franses, Philip Hans
21
Salvanes, Kjell G.
21
Inderst, Roman
20
Dräger, Lena
19
Stavins, Joanna
19
Wiedmann, Klaus-Peter
19
Zinman, Jonathan
19
Kerschbamer, Rudolf
18
Peitz, Martin
18
Shy, Oz
18
Zhou, Jidong
18
Chandon, Pierre
17
Cobb-Clark, Deborah A.
17
Grossman, Michael
17
Jonker, Nicole
17
Sabia, Joseph J.
17
Vandenbussche, Hylke
17
Winter, Joachim
17
Cawley, John H.
16
Falk, Armin
16
Kocher, Martin
16
Seiler, Stephan
16
Spiller, Achim
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Devereux, Paul J.
15
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15
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5
Cross-cultural and critical perspectives on brands
4
Brand management ; Vol. 2
2
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2
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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1
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
4
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
5
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American
brand
personality dimensions
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001632390
Saved in:
6
Dimensions of
brand
personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
7
Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan
;
Evangelidis, Ioannis
;
Aaker, Jennifer
-
2014
Persistent link: https://www.econbiz.de/10011524563
Saved in:
8
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
9
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
10
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
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