//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aaker, Jennifer"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilk, Richard R."
~source:"econis"
~type_genre:"Arbeitspapier"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
21
Konsumentenverhalten
21
Brand
8
Markenartikel
8
Brand image
6
Markenimage
6
Brand management
4
Culture
4
Japan
4
Kultur
4
Markenführung
4
Marketing theory
4
Marketingtheorie
4
Spain
4
Spanien
4
Advertising effects
3
Comparison
3
Cultural identity
3
Kulturelle Identität
3
Social values
3
Soziale Werte
3
Vergleich
3
Werbewirkung
3
Advertising planning
2
Consumer goods
2
Consumer goods marketing
2
Konsumgüter
2
Konsumgütermarketing
2
Market research
2
Marktforschung
2
Nordamerika
2
North America
2
Perception
2
Theorie
2
Theory
2
USA
2
United States
2
Wahrnehmung
2
Welt
2
Werbeplanung
2
more ...
less ...
Online availability
All
Free
7
Undetermined
1
Type of publication
All
Book / Working Paper
14
Article
9
Type of publication (narrower categories)
All
Arbeitspapier
Reprint
Article in journal
272
Aufsatz in Zeitschrift
272
Aufsatz im Buch
34
Book section
34
Working Paper
13
Collection of articles of several authors
11
Graue Literatur
11
Non-commercial literature
11
Sammelwerk
11
Aufsatzsammlung
3
Mehrbändiges Werk
3
Multi-volume publication
3
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Textbook
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
23
Author
All
Aaker, Jennifer
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Wilk, Richard R.
Sutter, Matthias
45
Janssen, Maarten C. W.
37
Rock, Bram de
35
Bauer, Hans H.
33
Cherchye, Laurens
33
Franses, Philip Hans
27
Moraga-González, José Luis
27
Karlan, Dean
24
Salvanes, Kjell G.
22
Vermeulen, Frederic
22
Chandon, Pierre
21
Blundell, Richard W.
20
Grossman, Michael
20
Inderst, Roman
20
Stavins, Joanna
20
Zinman, Jonathan
20
Kerschbamer, Rudolf
18
Shy, Oz
18
Zhou, Jidong
18
Cawley, John H.
17
Dräger, Lena
17
Geuens, Maggie
17
Kocher, Martin
17
Peitz, Martin
17
Sabia, Joseph J.
17
Seiler, Stephan
17
Vandenbussche, Hylke
17
Cobb-Clark, Deborah A.
16
Devereux, Paul J.
16
Falk, Armin
16
Glätzle-Rützler, Daniela
16
Jappelli, Tullio
16
Schuh, Scott
16
Wertenbroch, Klaus
16
Wildenbeest, Matthijs R.
16
Armstrong, Mark
15
Chaloupka, Frank J.
15
Courty, Pascal
15
Griffith, Rachel
15
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Research paper series / Stanford Graduate School of Business
6
Cross-cultural and critical perspectives on brands
4
Brand management ; Vol. 2
2
Working paper series / Center for Responsible Business, University of California
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Report / Marketing Science Institute
1
Rock Center for Corporate Governance at Stanford University working paper series
1
Stanford University Graduate School of Business research paper
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
Working paper / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martinez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001624166
Saved in:
5
When good brands do bad :
brand
personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
6
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American
brand
personality dimensions
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001632390
Saved in:
8
Dimensions of
brand
personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
9
Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan
;
Evangelidis, Ioannis
;
Aaker, Jennifer
-
2014
Persistent link: https://www.econbiz.de/10011524563
Saved in:
10
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->