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Reflections of Own Vs. Other Culture: Considerations of the ICC Model

Gyogi, Eiko; Lee, Vivian - In: International Journal of Bias, Identity and Diversities … 1 (2016) 2, pp. 15-28

classrooms, an English classroom in a Korean university and a Japanese classroom in a UK university. The data from both …

Persistent link: https://www.econbiz.de/10012043297

Social Media-Based Visual Strategies in Tourism Marketing

Ge, Jing; Gretzel, Ulrike - In: International Journal of Semiotics and Visual Rhetoric … 2 (2018) 2, pp. 23-40

Social media-based visual strategies are quintessential elements of tourism and social media marketing; yet, very little is known about how firms formulate and implement such strategies in a technologically advanced and consumer-driven communication context. Drawing on rhetorical structure...

Persistent link: https://www.econbiz.de/10012048228

Digital Rights Management System in China: Challenges and Opportunities

Abbas, Asad; Fatima, Anam; Sunguh, Kenneth Khavwandiza; … - In: Journal of Cases on Information Technology (JCIT) 20 (2018) 1, pp. 20-30

used a secondary literature review approach to first explore the development of intellectual property rights (IPR) in China … concludes that China, as an emerging knowledge based economy, is trying to become a part of international laws and treaties. For …

Persistent link: https://www.econbiz.de/10012048907