Social Media-Based Visual Strategies in Tourism Marketing
Year of publication: |
2018
|
---|---|
Authors: | Ge, Jing ; Gretzel, Ulrike |
Published in: |
International Journal of Semiotics and Visual Rhetoric (IJSVR). - IGI Global, ISSN 2573-2625, ZDB-ID 2899998-8. - Vol. 2.2018, 2 (01.07.), p. 23-40
|
Publisher: |
IGI Global |
Subject: | China | Consumer Engagement | Rhetorical Relation | Social Media Marketing | Social Media | Tourism | Visual Communication | Visual Content | Visual Modality | Visual Structure |
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