Purpose: The purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular, the focus is to understand three different types of value orientation (specifically cultural values, material...

Purpose: The purpose of this paper is to review motivational factors driving migration return by assessing both push and pull factors that influence return intentions. The study aims to expand current literature of migration return, and proposes a conceptual framework....

Purpose: The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services, focusing on the relationship between two...

Purpose: This study aims to examine the role of returning Somali diaspora entrepreneurs on firm performance and their perceived environmental obstacles. Design/methodology/approach: The paper draws on a broad literature review and covers a theoretical background to develop a research framework....

Chapter 1: Introduction: The Past, at Present and for Tomorrow -- Chapter 2: Cultural Challenges and Promises of Global Business -- Chapter 3: Practices, Norms, and Diversity in Multinational Corporations -- Chapter 4: Challenges and Issues of Global Business -- Chapter 5: Implementing...