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Extending the boundaries of sensory marketing and examining the sixth sensory system : effects of vestibular sensations for sitting versus standing postures on food taste perceptio...
Biswas, Dipayan; Szocs, Courtney; Abell, Annika - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 708-724
Persistent link: https://www.econbiz.de/10012120639
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Digital engagement on social media : how food image content influences social media and influencer marketing outcomes
Abell, Annika; Biswas, Dipayan - In: Journal of interactive marketing 58 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014228861
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What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions
Abell, Annika; Smith, Leah; Biswas, Dipayan - In: Journal of advertising 53 (2024) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10014575201