What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions
Year of publication: |
2024
|
---|---|
Authors: | Abell, Annika ; Smith, Leah ; Biswas, Dipayan |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 1, p. 54-69
|
Subject: | Emoji | Werbung | Advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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