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~person:"Adler, Daniel"
~person:"Foxall, Gordon R."
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbepsychologie"
~type_genre:"Reprint"
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Brand management
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Adler, Daniel
Foxall, Gordon R.
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
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Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Exotic preferences : behavioral economics and human motivation
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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A bias in the prediction of tastes
Loewenstein, George F.
;
Adler, Daniel
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 313-324)
.
2008
Persistent link: https://www.econbiz.de/10003729572
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2
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
3
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
4
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
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