Narrow search
Showing 1 - 10 of 50
Cover Image
Shouting to be heard in advertising
Anderson, Simon P.; Palma, André de - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
Cover Image
Logic of choice and economic theory
Afriat, S. N. - 1987
Persistent link: https://www.econbiz.de/10013479961
Cover Image
Media see-saws: Winners and losers on media platforms
Anderson, Simon P.; Peitz, Martin - 2015
platforms use two-sided pricing or consumers like advertising,advertiser and consumer interests are often aligned. …
Persistent link: https://www.econbiz.de/10011441881
Cover Image
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
Cover Image
Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze
Kroeber-Riel, Werner - 1993 - 4. Aufl.
Persistent link: https://www.econbiz.de/10000372290
Cover Image
Advertising content
Anderson, Simon P.; Renault, Régis - In: The American economic review 96 (2006) 1, pp. 93-113
Persistent link: https://www.econbiz.de/10003311765
Cover Image
The media and advertising : a tale of two-sided markets
Anderson, Simon P. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003312015
Cover Image
Competition for attention in the information (overload) age
Anderson, Simon P.; Palma, André de - 2009
Persistent link: https://www.econbiz.de/10003848351
Cover Image
The media and advertising : a tale of two-sided markets
Anderson, Simon P.; Gabszewicz, Jean Jaskold - 2006
Persistent link: https://www.econbiz.de/10003380427
Cover Image
The advertising mix for a search good
Anderson, Simon P.; Renault, Régis - 2012
Persistent link: https://www.econbiz.de/10009502418