Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze
Werner Kroeber-Riel
| Year of publication: |
1993 ; 4. Aufl.
|
|---|---|
| Authors: | Kroeber-Riel, Werner |
| Publisher: |
Stuttgart [u.a.] : Kohlhammer |
| Subject: | Werbung | Advertising | Werbestrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 218 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 203 - 212 |
| ISBN: | 3-17-012640-7 |
| Classification: | Öffentlichkeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000372290