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~person:"Agarwal, Bhawna"
~subject:"Pricing strategy"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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E-Game-Advertising als Ersatz...
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Pricing strategy
Social Web
Advertising
3
Advertising effects
3
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Social web
3
Werbewirkung
3
Werbung
3
India
2
Indians
2
Indien
2
Millennials
2
Advertising Model
1
Attitude Towards Social Media Advertising
1
Attitudes Towards Social Media Advertising
1
Credibility
1
Entertainment
1
Incentives
1
Informativeness
1
Pre-Purchase Search
1
Purchase Intention
1
Social Escapism
1
Social Media
1
Social Media Advertising Value
1
Structural Equation Modelling (SEM)
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Structural equation model
1
Strukturgleichungsmodell
1
attitude
1
behavioural responses
1
buying behaviour
1
credibility
1
entertainment
1
informativeness
1
interactivity
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millennials
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privacy concerns
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social media
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Agarwal, Bhawna
Zaccour, Georges
9
Schlosser, Rainer
8
Martín Herrán, Guiomar
7
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6
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6
Karray, Salma
6
Zhang, Jianxiong
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5
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5
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3
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International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of intelligent enterprise
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
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Empirical study on perceived value and attitude of millennials towards social media advertising : a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
Saved in:
2
Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
3
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
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