Aggarwal, Rashmi; Singh, Harvinder; Prashar, Sanjeev - In: International Journal of Law and Management 56 (2014) 6, pp. 431-442
Purpose – The purpose of this paper is to identify inherent deficiencies of the geographical indications (GIs) as protective brands adding to the premium value of the products as compared to the protection guaranteed to brands under the trademark route. Whereas the former protects the...