Branding of geographical indications in India : a paradigm to sustain its premium value
Year of publication: |
2014
|
---|---|
Authors: | Aggarwal, Rashmi ; Singh, Harvinder ; Prashar, Sanjeev |
Published in: |
International journal of law and management : IJLMA. - Bingley : Emerald, ISSN 1754-243X, ZDB-ID 2428717-9. - Vol. 56.2014, 6, p. 431-442
|
Subject: | Branding | Trademarks | Geographical indications | Indien | India | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Markenartikel | Brand | Markenrecht | Trademark law |
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