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International journal of business and globalisation : IJBG
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Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context
Sagar, Mahim
;
Singh, Deepali
;
Agrawal, D. P.
- In:
International journal of business and globalisation : IJBG
3
(
2009
)
4
,
pp. 374-400
Persistent link: https://www.econbiz.de/10003861910
Saved in:
2
Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context
Sagar, Mahim
;
Singh, Deepali
;
Agrawal, D. P.
- In:
International journal of business and globalisation : IJBG
3
(
2009
)
4
,
pp. 374-400
Persistent link: https://www.econbiz.de/10009883258
Saved in:
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