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~person:"Agrawal, Rajat"
~person:"Chang, Pei-chann"
~person:"Luthra, Sunil"
~subject:"Consumer behaviour"
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1
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
2
Consumer adoption of green products : modeling the enablers
Nath, Vishnu
;
Kumar, Rupesh
;
Agrawal, Rajat
;
Gautam, Aditya
- In:
Global business review
14
(
2013
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
Saved in:
3
What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum
;
Agrawal, Rajat
;
Sharma, Vinay
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
Saved in:
4
Impediments to adoption of green products : an ISM analysis
Nath, Vishnu
;
Pati, Rupesh Kumar
;
Agrawal, Rajat
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
Saved in:
5
Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of innovation and sustainable …
9
(
2015
)
2
,
pp. 168-187
Persistent link: https://www.econbiz.de/10011344679
Saved in:
6
High customer involvement : an essential element for effective co-creation
Bharti, Kumkum
;
Agrawal, Rajat
- In:
International journal of business innovation and research
15
(
2018
)
4
,
pp. 431-451
Persistent link: https://www.econbiz.de/10011955765
Saved in:
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