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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Bruhn, Manfred (contributor); Meffert, Heribert (honouree);  … - 1998 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10000653007
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Marketing theory : classic and contemporary readings
Sheth, Jagdish N.; Garrett, Dennis E. - 1986
Persistent link: https://www.econbiz.de/10000717686
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Wissensmanagement in Vertrieb, Handel und Unternehmensnetzwerken
Ahlert, Dieter (ed.) - 2006
Persistent link: https://www.econbiz.de/10003356215
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Visioning the future
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969726
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Managerial marketing : current thought
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969740
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The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
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Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505780
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Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505794
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Consumer information processing : marketing applications
Bettman, James R.; Keller, Kevin Lane; John, Deborah Roedder - 2016
Persistent link: https://www.econbiz.de/10011446058
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Does marketing need reform? : fresh perspectives on the future
Sheth, Jagdish N. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003082071