In writing this case on GSP (Geological Survey of Pakistan), we conducted ten in depth interviews at GSP using seven perspectives framework of John McAuley, so that the progression of thoughts and flow of ideas should be in a logical, coherent and consistent fashion for the vivid and clear...

Purpose of this paper is to explore the three strategic orientations (customer, competitive, and technological) of the firm and new product performance. To understand which of three different strategic orientations is more appropriate, when and why it is so in the context of developing product...