Lascu, Dana-Nicoleta; Ahmed, Zafar U.; Ahmed, Irfan; … - In: Asia Pacific Journal of Marketing and Logistics 32 (2020) 8, pp. 1675-1697
Purpose: Previous research has posited country image to operate at two levels: the country’s macro image, based on general politico-economic descriptors of the country, and the country’s micro image, based on perceptions of products from the country. The purpose of this paper is to further...
