This study examines the empirical link between marketing capabilities (product capability, pricing capability, distribution capability and promotion capability) and export marketing performance in export market ventures in a developing country context. The study was based on an empirical...

Purpose: The purpose of this paper is to analyze the influences of relational variables on export performance and the interactions among relational variables in the emerging market context of Malaysia. Design/methodology/approach: The study used a mail questionnaire sent to Malaysian companies...

Purpose: The purpose of this study is to develop a comprehensive model that explains the influence of different relational variables on export performance and the interaction between those relational variables. Design/methodology/approach: This is a theoretical paper building upon the...